The Challenge 

We realized that our customers had some pretty interesting stories to tell around their own professional challenges, and how they had used Percolate to solve those problems. We wanted to give them a platform to tell these stories.

The Solution

I developed a video series called “Changemakers,” aimed at giving a behind-the-scenes view of CMOs driving positive change within their organizations.

My Role

I built out the initial concept and pitched customers on participating in the series. I organized the logistics behind shooting remotely, directed on-camera interviews, directed b-roll shoots at our customers’ offices, and edited the final videos.  I also worked with the design team to develop other promotional materials around the campaign.