The Challenge

The Percolate website is the company's first point of contact for the vast majority of its prospective customers, prospective employees, as well as current customers looking for documentation about the software.  

My Role

As an Art Director, I partnered with a team of designers, copywriters, strategists, and engineers to build and continuously revamp the site. Over the years, we established a process that integrated the production of photo and video assets into the early stages of design. I oversaw the creation of those assets, and worked with our team to deploy them on the website in a standardized and scalable fashion.

Design System

I helped to develop guidelines, standardizing the way photo and video assets are deployed across the site. These guidelines allowed the entire team to use a unified vocabulary from production through deployment (we named those guidelines after various space themes).