The Solution

My team stepped in to help tell a more engaging story about Percolate's culture. We revamped the recruiting section of our website, and created human-centered promotional materials like the above video, to tell an authentic story about the experience of working at Percolate. Our efforts increased application rates by 26%.

 My Role

I created the initial concept for the video centered around employees telling their own stories in an interview format. I directed the entire project through production and post production, hiring a small team of videographers, production assistants, and editors to assist where necessary. This project was a logistical challenge, conducting multiple shoots across two offices in San Francisco and New York, and I coordinated all of those logistics.